Business Advice from our Experts

10 Steps to Increase Your Sales

by Carl Cassidy

I am sure everyone is familiar with the concept of the 30 second elevator pitch, but here is an update; you don’t need the elevator.

Read more …

Get Ready for the New Year

by Kevin Moloney

Is your business plan and budget updated for 2012?

Read more …

The Small Business of Training

by Donna Stevenson

Providing training to your employees, to enhance their skills, can be cost prohibitive for small business owners. Finding the dollars and the time to get this implemented is a ongoing challenge. This article lays out options available to ensure you invest in training and keep your employees competent.

Read more …

If You have to Enter A Trade Show, Here’s 12 Ways to Get the Most For Your Money

by Carl Cassidy

Many companies enter trade shows year after year as if by rote with little or any forethought as to what they want to communicate, project or achieve. Because they don’t give their decision the critical assessment it demands and because they fail to establish measurable business objectives, I would venture to say, based on my own experience, that as many as 90% of Trade Show expenditures are wasted money. I find most companies with whom I have worked give soft responses as to their reason for participation; such as we participate in order to showcase our products or services, talk to potential customers, increase sales. Not good enough. Be specific. Make it measurable.

Read more …

Recognizing Our High Performers

by Faye Wales

One of the best and most effective ways to recognize your best performers is to provide a bonus program - one that inspires and motivates.

Read more …

You Can't Do It All Yourself!

by Bill Fields

In the new economy, there is an exploding trend to purchase services from third-parties. As organizations downsize and focus on their core businesses, they find it necessary to contract out a range of activities, including office maintenance, security, information technology, training, marketing, and even customer service. Using external resources can benefit an organization, but engagements must be planned and executed properly.

Read more …

How To Improve Next Year's Profits This Year

by Carl Cassidy

Use this process to develop your business strategy for next year. Free templates available from the author. Contact Carl at match@bm2b.ca for the free templates.

Read more …

Smart Strategies for Your Small Business

by Carl Cassidy

Successful businesses see these trying times as a time of great opportunity. As competition pulls back and retrenches, smart business people increase their marketing and sales efforts. Opportunity and problems are the opposite sides of the same coin. Now is the best time to look for effective ways to boost short term gains and build for long term returns. Everyone knows it’s difficult to run a small business in today’s environment, most small businesses aren’t spending, yet most are hoping to stay the course and make it through the down turn. This may be your strategy, but you might wish to consider a different course.

Read more …

Generation Y – the Latest Leadership Challenge

by Donna Stevenson

Many employers appear quite frustrated by the newest entrants to the labour force. These employees seem profoundly different and, it has been said, they have a weak work ethic, lack commitment, perceive themselves to possess knowledge beyond their experience, and harbour unreasonable expectations regarding position, income and career advancement. Who are these new employees and what do they really want? Are employers doomed to be frustrated by them forever or does this situation present an opportunity for establishing a strategic advantage?

Read more …

Who is Developing Our Future Leaders?

by Donna Stevenson

As the boomer generation begins its exodus from the workplace, we wonder about their legacy for subsequent generations of employees. Baby boomers are credited with launching the internet revolution and the development and growth of mobile technology - significant contributions to business growth through professional and personal access to information, education, and enhanced forms of communication. But they are also blamed for the greed and excess which drove the economic collapse of the financial institutions they led prior to 2008 and the subsequent 'Great Depression'.

Read more …