Who are the Next Generation of Volunteers?

“Who are the Next Generation of Volunteers?” looks at the effects of demographic changes in our communities and the organizational culture, values and structure required to grow the next generation of volunteers. These changes are going to impact all organizations – businesses, not-for-profits, government, professional associations, volunteer associations, and service organizations - requiring the leaders of these organizations to ‘reimagine’ how they will attract and retain the next generation of volunteers.

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You Have to Have Heart - Tenet Number 1

Employee engagement is touted as one of the critical components of business performance improvement and the way to customers’ hearts. But, in the current economic climate and the changing demographic landscape, engaging employees has become more and more difficult. Recommendations to increase employee engagement are presented in this article, but implementing these recommendations will not guarantee engagement. Success is dependent upon the business leader’s passion and commitment. The implementation has to be from the heart!

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Matching Boomer Women to Business Women - Step Up and Mentor

This is a Call To Action space for Boomer Women to create opportunities for, share stories and ideas about, mentoring women in the workplace to help them achieve equality. This space is open to all challenges to Boomer Women to Step Up and Mentor.

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Expertise and Age Are Not Mutually Exclusive

Expertise is not just about years of experience, knowledge and skills; it's also about passion, desire to contribute, commitment to results, and creative ways to achieve the expected results. Generalizing about value of a potential expert due to the number of years they have been on this earth compromises your capacity for success in finding the best person to address your business need.

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What Happened to Your Career?

With the significant changes to the world of work - increase in part time, contract, project assignment opportunities and decrease in the traditional full time for 10 or 20 years type of employment - means all generational cohorts need to be agile, flexible, and creative when it comes to seeking job opportunities. Couple this with the fast pace of technological and communication changes being developed each year, and the pending exit of the majority of leadership incumbents (Boomer cohort retirement), and it will become increasingly more challenging to predict the type of positions that will be available and the types of competencies required over the next couple of decades.

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Generational Markers

Traditionalists, Baby Boomers, Generation X and Generation Y are the four cohorts currently in the workforce. This composition creates challenges as well as opportunities for leaders attempting to keep their employees engaged and retain their high performers, or attract high performers. Generational markers define the formative influences that have shaped each of these cohorts. Gaining a full understanding of these markers and the subsequent working styles, preferences and environment desired by each of these cohorts is the first step to creating an inclusive work environment where members of each cohort can engage and perform at their highest level.

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The 5 Indulgences of Boomers

Baby Boomers are not only the largest demographic group but also, the largest consumer group today. Ensuring your business is catering to this buying group is not only sensible but could be very lucrative, because this demographic group is known for its desire to seek out comfort, enjoyment, and, most of all, luxury.

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‘Boomerize’ Your Brand

If you are currently targeting the typical youth market for your products and services because you don’t think anyone over 40 years of age is buying online or shopping for the latest technology, electronics, vehicles, accessories, beauty products, or has the interest or dollars to take custom vacations or buy into high end vacation properties, think again. Your target market may not only be one of the smallest, it will be one of the most competitive. Get ahead of your competitors and ‘boomerize’ your brand.

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Coaching for Action

As small business owners, we face daily expense challenges. How much should I spend marketing my products and services? Do I need a website? Should I be using Social Media to generate sales? Should I hire employees or subcontractors? What technology should I invest in? And many, many more questions and many, many decisions to be made. The 'Coaching for Action' framework is a tool to help you make those decisions without expending a lot of dollars and time.

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Why Wednesdays are Terrifying to Me

As we mature - the preferred word now for aging - our preferences change but, more importantly, our view of time, and its' tendency to speed up as the year progresses, changes, too. To me, Wednesdays signify that another work week has passed, one that may not have delivered on my expectations and the anxiety grows.

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The Boomer Generation of Leaders

As the boomer generation begins its exodus from the workplace, we wonder about their legacy for subsequent generations of employees. Baby boomers are credited with launching the internet revolution and the development and growth of mobile technology - significant contributions to business growth through professional and personal access to information, education, and enhanced forms of communication. But they are blamed for the greed and excess which drove the economic collapse of the financial institutions they led prior to 2008 and the subsequent 'Great Depression'. This resulted in the current employment climate, the dearth of full time jobs available to the current entrants to the workplace, Generation Y. As boomers still dominate business leadership roles, it is time to take their measure and focus their attention on re-establishing a solid foundation for business growth for the next group of workers, managers, and leaders. How will tomorrow's business writers and commentators treat their leadership tenure? What will be their legacy?

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From Face to Face to Facebook

If we are willing to share our personal information with a large network of unknown 'friends', if we are willing to buy products and services marketed on Facebook sites, if we are willing to accept our 'friends' preferences and recommendations on which products and services to buy and which people to invite to share our network, why not use our social networking sites to find the expertise we need rather than employ this expertise full time on site?

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