September 2013

Whatever happened to Generation X?

Members of Generation X are the ones born between 1967 and 1980 - between the two very large and dominant generations - Baby Boomers and Generation Y. What this means is that they are not only the 'lost generation' or the boom echo (by being the ones born after the Boomers) but because their membership is so small, they have not elicited much interest by marketers. But they are now of the age and socioeconomic status where they are making major purchases such as homes and cars. How can marketers attract this demographic cohort to its' products and services?

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