April 2012

Matching Boomer Women to Business Women - Step Up and Mentor

This is a Call To Action space for Boomer Women to create opportunities for, share stories and ideas about, mentoring women in the workplace to help them achieve equality. This space is open to all challenges to Boomer Women to Step Up and Mentor.

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What's in a Brand?

Is Branding dying with the advent of social media marketing?

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Why Branding is Critical to Growing Your Business

From consumer products and services to the B2B world, even to the world of political parties, in every case the product, service or the organization carries with it the promise of what impact it will have on someone's experience should that person choose to embrace it.

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Branding At A Bargain

Anyone who ever started a business, or decided they had a product or service they wanted to sell and make a living at, has probably had run through their minds at some point: "What does branding mean...?

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Branding Initiates the Power to Succeed

The value of branding is found in how quickly one associates a feeling to a product or service.

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