May 2011

Become an Employer of Choice for Generation Y

If you look around your workforce you will most likely have one made up of members of three different generations, Baby Boomers, Generation X and Generation Y. Each of these generations come to the workplace with different attitudes toward work, different views on employee commitment and engagement and different demands as they relate to their compensation and the type and number of benefits they command. These different working preferences create significant challenges for Human Resource managers when seeking to recruit and retain the very best employees.

Read more …

Servicing Today's Customer Base

Whether your customers enter your business on foot, by mail, by email, through your website or over the telephone, it's critically important to understand their buying preferences and why they should choose you to provide products and services to them. Today's boomer consumer is heavily influenced by the changes in the eonomic climate but they are still very focused on their individual desires. This is a generation interested in getting what they want when they want it. They seek luxury and convenience. Getting a handle on their preferences and buying patterns will help marketers better determine whether or not they should target this group.

Read more …

The Boomer Leader's Responsibility

As members of the largest demographic group, boomers dominate the senior managment, executive and management ranks in the business world. As this group starts its exodus from the workforce, it behooves each and every one of them to determine how best to mentor the next generation of leaders, opening the door for members of Generations X and Y to develop into the leaders of tomorrow.

Read more …