May 2010

Success for the Hula Hoop

Much has been made of the boomer demographic, not only in terms of its size but, more importantly, in terms of its influence both as a consumer group and an employee group.  This group claims substantial economic power because it dominates both of these segments of our North American society.  And the most interesting fact is that this demographic group is also an extremely flexible group, willing to try new products and services, willing to take on different forms of employment.

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